Adnan Sabanovic’s Weblog

EDWARD MELVIN PRESENTATION

 Today we had a guest lecturer from ICAN called Edward Melvin (Brian’s Brother. ICAN is an advertising agency and a communications agency that helps clients make the right decisions online which is obviously useful cause there are a lot of crap websites out there…i dont mean that they just look crap but the interface is extremely abismal…that kind of crap! The services they provide are:

• online strategy
• web design
• advertising campaigns
• search marketing
• email marketing
• online pr
• project and campaign management
• multimedia design

ICAN focuses on two things:

• Engaging People
• Converting

Converting means a sale, a download even a click depending on the project objectives.He then went on to talk about how web projects are run which was extremely helpful as we will have to do a few group projects and this will probably come in handy!….who knows…Anyway he divided the whole process into five “easy” steps.

1. Plan!Plan!Plan!
2. Design
3. Develop
4. Deliver
5. Partner

The most importatnt stage of them all is the planning process cause if you dont plan your project out carefully you’re pretty much F****D!!! “Fail to plan. Plan to Fail!!”

He also told us who works in ICAN and what their roles are. There is one managing director, seven in creative sector, seven in production, five in client services, three in media, two in search marketing and one in accounting. All in all there’s not a lot of people working there thirty at most but they get the job done (and from some of the projects he showed us) they get it done well!! Its a shame they can’t fix haven works…here check it out http//www.havenworks.com. Seriously it will take the impossible to fix that site and you need someone awesome to do it like a web design wizard or JESUS! It won the worst website of 2008 for gods sake….in the great words of Heather Cotten “It defies words”  And on that note i leave you with this: